OUGD601 / Context Of Practice / Chapter Plan Revised

To what extent have technologies influenced the publishing of counter culture?

Deconstructed:

Technologies = Tools to print, distribute, communicate and connect.

Publishing = Production / Distribution / Content

Counter Culture = Subcultures, against and variants of mainstream media.

Introduction

-       Publishing as a tool (disregard publishing without agenda)

-       Defining Counter Culture / Sub Culture / Publishing

-       Production and Content – Aesthetic and commodification of subculture.

-       Methodology:  Context – Ideology – Technology – Resources – Visual Communication

-       Counter Culture within commercial environment?

Publishing – Gutenberg to Instagram

How has publishing been democratized? Why?

-       Technologies affect upon publishing Production / Distribution / Content

-       Technologies affect upon society and culture through publishing

-       The change in consumption methods due to technologies

-       Production, Content and distribution.

Hypothesis:

The publishing process has been democratized with accessibility, no longer an expensive technology, the ability to publish cannot be exclusive due to finance.

Publishing As A Reflection Of Context

How is publishing used to communicate agenda? Why?

-       Why Visual communication instead of audial etc?

-       Music and Visual communication

-       Prosumer / Designer as Author

-       The contemporary publishing market

-       Growing consciousness and intellectual state of culture.

-       Renaissance

-       Industrial Revolution

-       Modern to Postmodern

Hypothesis:

Publishing is a tool that can communicate agenda. Print has granted the common a voice, to transcend the limitations oral communication applies.

Counter Cultures - More than style

How has agenda been commoditized? Why?

The translation of context and ideology into visual communication

(counter cultural)

-       Social, Political and Ethical agenda within publishing

-       Necessity is the mother of invention

-       Commodification within forms of visual communication.

-       The reflection of counter culture in other visual forms, Fashion – Appearance

-       Culture Capital

-       Everyone can be a designer / Bedroom / DIY

-       Modern to Postmodern meaning of style

Hypothesis:

Agenda as a commodity. Underground becomes Overground. Forever changing relationship adhering to use / appropriation / time - remix.

The Contemporary Blur

How is it best to communicate agenda now? Why?

-       Postmodernity

-       Online counter culture campaigns

-       Future of publishing of counter culture

Hypothesis:

Where does the future of communicating agenda lie? How is the best to do so? Mergence of print and digital platforms - grant a consumer personalisation.

Conclusion