Context
Of Practice Plan Of Action
Research
Project
To what extent has independent media
influenced contemporary Graphic Design?
A summative investigation of the discourse
between independent and contemporary publishing.
Stage
1 Independent Media
Investigate the use of Independent Media by
past subcultures, individuals and collectives in the past to identify defining
aspects of media outside of a commercial environment
Investigate the opposite of independent
media; commercial work and the effect commercially viability has upon content /
design / approach.
Investigate the context in which
independent media arises and the subsequent effect this has upon form and
function of such media.
Stage
2 Contemporary Publishing
Initiate an investigation into contemporary
editorial design alongside contemporary methods of communication relating to
the publishing of content. Investigate the methods, aesthetic, attitude and
other factors that dictate the creation and curating of content and how these
have adhered to youth culture.
-
Explore contemporary publishing
and the social, political and ethical amongst other factors that dictate the
creation of content.
-
Explore and investigate the
industry from a business perspective, explore the ulterior motives that are
visible within the industry and the effect these have upon publishing such as
advertising and sponsorship.
-
Critically analyze contemporary
graphic design within publishing, the motives, the concepts and the technology
amongst others that influence design decisions.
-
Critically analyze contemporary
publishing and the new methods of communication that have been made possible by
new media, new forms of communication and technology; such as the introduction
of social media as a platform.
-
Explore and analyze existing
works and publications that have been dictated by past youth culture and the
relevance they hold today. Explore the existence of past aesthetic, mentalities
and production methods that were signature of past youth cultures.
-
Consider the future of
publishing in regards to the introduction of new technologies, the changing of
attitudes to print compared to digital while investigating the changing of
interaction between publishing platforms and the end user.
-
Investigate and note recent,
both positive and negative changes within the industry, the introduction of
racial diversity within magazine content and the embracing of movements
(feminism etc) that would have been previously dismissed in mainstream media.
-
Investigate publishing
platforms as a method of positive social, political and ethical change. The
power and control modern day publishing has over contemporary youth culture.
-
Investigate the pressure of
publishing pressures and the responses in which have been spawned from this.
-
How have developing
technologies influenced the publishing of material.
-
technology
and the intellectual and economic climate
-
Postmodernist attitudes towards
visual culture
-
self-conscious, educated
graphic designer – are graphic designers even designers anymore mention
trashthetic
Stage
3 Youth Culture and Consumerism
Investigate the relationship between youth
culture and consumerism, How has youth culture, styles and attitude affected
mainstream consumerism; products, advertising and design.
-
Investigate the translation
between youth culture and consumerism, the design/aesthetic of mainstream
fashion, advertising and related consumables. Mention the contemporary use of
subversion in brands such as FUCKING AWESOME, Vetements and SUPREME.
-
Investigate the change youth
cultures have experience in relation to buying, consuming and awareness of
products within the arts, culture and fashion sector.
Chapter
plan
Introduction
How has publishing and editorial design
adhered to youth culture in the past (S,P,E Context)
The change of consumer habits desires and
interest in youth culture.
How has design adhered to youth culture in
the contemporary?
The future relationship of Youth Culture
and publishing.
Conclusion
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