Name:
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Kieran Walsh
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E-mail:
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Kw101567@students.leeds-art.ac.uk
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SUBJECTS OF CONTEXTUAL RESEARCH
ALREADY UNDERTAKEN
Level 4:
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Modernist practice
in a commercial environment
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Level 5:
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Post-Modern practice
within contemporary Graphic Design
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AIM AND/OR OBJECTIVE OF YOUR PROPOSED C.O.P.3 PROJECT
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To what extent has technology has shaped
contemporary publishing?
I would like to discuss the rise of designer as creator, transcending
traditional ideas of the graphic designer as an objective creator but a
discussion based upon the contemporary means in which a creator is too the
designer of content. How this initial action can be appropriated (if so) into
a commercial environment and the subsequent effects this democratization of
publishing has had upon it’s own visual language. Alongisde discussion of author as designer will
arise discussion of the communication of agenda within past and contemporary
publishing. I intend to apply the findings of the investigation into the
production of a publishing platform covering arts, culture and fashion with
the target audience of a specific contemporary youth audience.
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1.
What research needs to be undertaken into the general
and specific contexts of your practice?
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To identify and understand the history of the relationship between technology
and publishing while contextualising moments of its history with social,
political and ethical discussion.
To discover and explore the development of publishing in regards to
technological advances, the rise of self publishing, the commercial pressure
of publishing alongside social, ethical and political agendas that have
played their part in this innovation.
To investigate and analyse the relationship between publishing and new
methods derived from technology. How existing and new publishing platforms have
embraced and adhered to technological advances.
To investigate and analyse the visual language created as a result of
technological advances in publishing as well as the effect this has had upon
visual language and systems in a both commercial and non commercial
environments.
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2.
What approach(es) will you take and what
processes, methods, materials and tools are to be involved in
research into your practice?
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(To identify and understand the history of the relationship between
technology and publishing while contextualising moments of its history with
social, political and ethical discussion.)
Investigating the development of publishing platforms due to
technological advances and factors that have derived from this. Factors such
as the dissolving of elitism within the design due to technology, subsequent
visual language created from this and the contemporary means in which
existing platforms have adhered to change. This can be researched through
case studies, interviews and critical analysis of both past and contemporary
publishing.
(To discover and explore the
development of publishing in regards to technological advances, the rise of
self publishing, the commercial pressure of publishing alongside social,
ethical and political agendas that have played their part in this innovation.)
An investigation into the rise of agenda within design and the
platforms which have harboured this, platforms created through technological
advances such as social media, desktop publishing, online magazines and
critical analysis of the consumption of media by a specific T.A.
(To investigate and analyse the relationship between publishing and
new methods derived from technology. How existing and new publishing
platforms have embraced and adhered to technological advances.)
This is to involve several case studies of contemporary and past
publishing platforms, in which change has derived from changes in the
contemporary consumption of media.
(To investigate and analyse the
relationship between significant moments of a broad range of design
(architecture, fashion, moving image) influenced by youth culture in specific
context. (Past and present))
Similar to the investigation above however this will result in a
broader range of research to identify any form of visual communication that
has been influenced by British Youth Culture. This investigation will benefit
a more specific investigation by applying an understanding the relationship
between culture and product outside of the specific publishing/editorial aim.
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3.
What
preparation or investigations do you need to undertake for your creative
practice to take place?
Before partaking in creative practice, a specific
demographic / target market must be defined as well as a sufficient body of
research on contemporary youth culture. This understanding will define a
visual identity, cultural icons and a tone of voice to apply throughout the
publication. Alongside the aesthetic, concept, agenda and affiliations will
have to be considered in both content and advertisements to create a complete
object. A digital presence will be
necessary (Print x Digital to be investigated in research) and is also to be
considered with equal thought; the translation of print to digital has to be
fluent, usability has to be representative of the brands’ energy and
digital/online affiliations have to be considered.
Outside of production values, there are several
other considerations that are to be applied in order to create a
comprehensive preparation. Distribution plan, stockists, launch events,
sponsors, affiliation with industry people, affiliations with pop culture
figures, pricing, competition, commercial viability, business plan,
employment, sponsorship amongst others.
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Case studies of success and failure
within the industry would be beneficial and could offer the opportunity of
first hand research.
Above all considerations of productions
and business plan, a grasp on contemporary youth culture is essential,
creating a skewed version of contemporary youth culture may be beneficial in
aid of creating a unique selling point.
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4.
What research
do you need to undertake regarding who your creativity is for?
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An identification, investigation and
definition of contemporary youth culture primarily will help identify Youth
Culture and possible sub-cultures.
Defining a target audience/demographic
will be essential to the curating of content; articles, stories and topics
that are to be curated by an editor to attract a specific audience.
Researching the target audience of
existing publications and online platforms will inform the defining of my own
identification of a target market. Adapting upon the basis of these existing
platforms could be used to define a target audience.
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