OUGD501 / Context Of Practice / COP3 Proposal

Digital Copy of  Proposal Form Name:

Kieran Walsh

E-mail:

Kw101567@students.leeds-art.ac.uk

SUBJECTS OF CONTEXTUAL RESEARCH ALREADY UNDERTAKEN

Level 4:

Modernism – Dieter Rams’ 10 principles Of Good Design

Level 5:

Contemporary Graphic Design – Modernisms influence on…

AIM AND/OR OBJECTIVE OF YOUR PROPOSED C.O.P.3 PROJECT

To explore Contemporary Graphic Design within editorial design, focusing on the arts / culture / fashion sector of publications.

1.     What research needs to be undertaken into the general and specific contexts of your practice?

/ Contemporary editorial design and it’s future – Digital and/or print future? / Detailed history of Editorial design – understand changes in the industry / Discover commercial considerations – advertising and funding. / Discussions with contemporary Art directors / Innovation within the industry – history of progression.

2.     What approach(es) will you take and what processes, methods, materials and  tools  are to be involved in research into your practice? Discussion with contemporary and previous Art directors about the industry previously and now.  Discovering contextual influence within the field; how social, political and ethical manners have affected editorial in the past and present. A detailed investigation into archives of editorial design will allow me to gain a critical, informed opinion.

3.     What preparation or investigations do you need to undertake for your creative practice to take place?  Defining a magazine to focus on will benefit my practice, both narrowing down research and allowing me to work with the magazine’s ethos in the practical element of re-designing.

4.     What research do you need to undertake regarding who your creativity is for?

The target audience would stay the same after my re-design (unsure) therefore the existing client base is stable to work upon. The exploration of innovation in a digital sense may create new possibilities in relation to a target audience. My placement at the magazine Dazed and Confused in June will allow me to meet potential interviewees, after defining a strong enough selection of questions I could interview these people who work in the contemporary market. Primary research indeed.

Primary Sources of Information
1.         Description	Contemporary designers and industry professionals
Location	Dazed and Confused, Old St, London
2.         Description	Archive of the chosen publication
Location	British Library
3.         Description	?
Location

Secondary Sources of Information
1.	Online archives ( selected publication) of content.
2.	Interviews with selected industry professionals.
3.
4.
5.
6.

Perceived problems or difficulties:

/ Defining the right questions to gain primary research. / Accessing detailed archives of a selected publication. / Defining the right points to make in dissertation writing. / Copyright issues of re-designing.