Thursday, May 14, 2015

OUGD501 / Context Of Practice / Reseach Proposal

1.     To what extent has Post modernism influenced the contemporary use of typography?

2.     Hypothesis:

Post Modernism has influenced contemporary Graphic Design greatly, both its concepts and aesthetic are evident in contemporary practice as well as being the opportunity for such work to actively acceptable in the design world.

3.     Contexts:

Researching into the theory of post modernism, its development, context, aesthetic and conceptual values.

Contemporary Graphic design and the development of the field with technology.

How technology has influenced and aided this change.

Contemporary publications on Graphic Design

4.     Primary / Secondary Research

Talking to contemporary practitioners about their influences.

Cranbrook Academy, Pretty Ugly, Type Only.

Interviews about contemp GD

Writings about PoMo, Contemp GD, History Of GD

Analysing Contemp GD and relating this to PoMo.

5.     Relation between Writing and Practical:

Exploring the connection between the two

Creating Contemp GD in a post modern techniques.

Letter press and type setting

Photo collage

Re appropriating PoMo work in Contemp GD

Multiculturalism, complexity, pastiche, and critical theory

Using deconstruction in Contemp GD



6.     Methods:

Reading interviews, writings and theories

Interviewing contemp practicioners myself

Experimenting with materials and techniques.

-       letter press
-       Photocollage
-       Traditional
-       Scanner
-       No digital software
-       Patiche


Finding similarities between the two, aesthetically and conceptually.

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