'Following all the debate generated by our interviews with Super Super's Steve Slocombe and 032c art director Mike Meiré, here is the piece from the current issue of Creative Review which draws on those sources to set the work into a wider context'
Mike Meire and becoming Art Director of 032C:
An admiration attempt at applying a new approach to commercial design, Mike meire redesigned the magazine 032c in somewhat of a rejection of Modernist principles. An act I agree with strongly.
'There are so many magazines out there which pretend to be cool, sophisticated or even culturally relevant. They all look the same'
'I wanted to search for an interesting look that was beyond the mainstream'
'Thanks for your message which made me incredibly happy! This is exactly what we wanted to achieve, this sort of engagement with a magazine where you question yourself if it makes sense, if it is really brilliant or simply daft.'
'Yes, I did deliberately set out to break rules with this and yes, it is a provocation – but in the first place to myself! If every magazine or every building or every brand or everybody tries to look appealing by using the same idea of being modern, it becomes interesting to go in the opposite direction, because life has different kinds of beauty to present. If people feel confused by it, it is because we are all so used to this kind of efficient, streamlined, correctness'
 |
| The 2012 Olympics is also an example of a new aesthetic finding room in a Modernist commercial environment. |
 |
| SUPER SUPER: A admired publication, this Post Modern approach found it's way into the commercial environment, inspired by the blog culture of the late 90's, SUPER SUPER rightly proposed that a Modern approach would not suit the content. |
 |
| Stretched type. No white space. Several orientations. 100's of colours. |
 |
| No grid system. Initially placing images to maximise space followed by the placing of type to fit: 'Things feel a lot more human if they are a fraction out' |
No comments:
Post a Comment