I came across this example of appropriation at 'The Adventures Of The Black Square' exhibiton at Whitechapel Gallery.
'What made you decide to draw all over October?
In the 40 years since it was first published, there has not been a single colour image in any issue of October. This is no accident: it is a part of their campaign to devalue the visual in favour of the verbal, to privilege text over image. Mine is a small act of Technicolor revenge.'
This is a fine example of appropriation, commenting on a subject through Graphic Design; similiar to my intention for the practical element of the module.
Batchelor creates a personal agenda while illustrating the publication,
showing synthesis between opinion and practice.
Batchelor is making a statement on his disagreement with OCTOBER's agenda of devaluing the visual by applying his own.
The form takes a background position here, the aesthetic is not important; it is the message he is creating with the visual by appropriating the publication. Bringing the form to scrutiny reveals that it isn't so important what Batchelor illustrates, it is the act of doing so in which the message lies.
A clearly informed practice, this is an example of a intellectual synthesis.
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