Comments taken from the article of Mike Meire's redesign of 032C:
I understand the loose ground contemporary
Graphic Design sits upon. Mentioned in my essay, interviews with designers seen as 'Provocative' creates the questioning of aura; is it simply because the designer is well known before applying new, contemporary graphic techniques into a commercial environment that they are respected, what if a non educated designer created such work would it still have the same charisma. The idea that charisma carries this contemporary design is a rational thought and I understand this presumption however I also recognise that if such design is to become more evident in a commercial environment, it will loose the provocative manner it currently holds.
Provocative designed is determined by its opposite, in this case, Modernist work; if this Modernist work wasn't so apparent in the industry, would Post Modern work be treated as negatively as it is? No, it wouldn't.
Criticisms of the field are easy to
conclude, common derogatory critiques of the topic include:
‘Ugly’
‘Following of trends’
‘Thoughtless’
‘Edgy’
‘Cheap’
'Pretentious'
The above devalue the field of design as
they oppose the formal design education; a breaking of tradition and the assets
in which design is measured upon can devalue a lifetime of experience in the
industry, perhaps this is why Post Modern practice has struggled to find sustainability in the commercial environment.
I ask the reader of my publication to
throw aside all pre conceived ideas of design, to become truly open minded and
welcoming of the ‘New’ design.
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