OUGD501 / Context Of Practice / Development

Initially I planned on using FetteFraktur, the font scorned in The New Typography;

'Fraktur, like gothic and Schwabacher, has so little to do with us that it must be totally excluded as

a basic type for contemporary work.'

In my research, I came across Pixur:

'A little experiment that the "Fette Fraktur" 19th translated into the 21st century'

The appropriation as a Post Modernist practice alongside a juxtaposition of the old (Fraktur) and the new (Pixelation, therefore technology) was conceptually ideal for the project. 

Embracing the scorned centred layout and 'Trend' of hyphenation, as well as the screen only RGB Blue creates a strong conceptually initial page.