Friday, May 15, 2015

OUGD501 / Context Of Practice / Research / i-D Magazine - Postmodern to Modern in a commercial environment



This interview with Terry Jones is a great insight into the commercial of editorial design.

From Postmodern DIY routes, the magazine has developed into a now Modern compromise, although the ethos of the magazine is still evident, the originals were much more exciting (perhaps this is due to my saturation of Modernist publications)



'design is a piece of piss”…design is something that shouldn’t be complicated'


'JLW: Do you think the way magazines look is shifting because of all the other rival technologies?

Terry Jones: How you present a magazine is definitely part of fashion so you have to be aware of that all the time to the point where you become stale in a market which is expecting something which reflects that moment.'

This interview took place in 1998, Terry Jones mentions a 'stale', the over saturation of a style in which in become to loose an edge. It is this edge I'd to begin to analyse and explore in my current and future practice.




'Ray Gun and the magazines David Carson was producing were inspired by some of our
graphic mistakes.'


'In any process of communication you stretch the boundaries and you go to the edges and I think we did that with i-D just for the fun of doing it.'




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