OUGD501 / Context Of Practice / Evaluation

This practice has been enlightening, because of my research, essay and response I have become aware of the oppression due to Modernism principles. This practice has inspired me to disregard my pre conceived idea of ‘Good design’, although I am aware this may result in my struggle in a commercial environment, as a designer, I regard my morals to be more important than a commercial consideration.

I believe my design decisions have been justified and are more than simply a thoughtless practice in satire / illustration of the essay. I do understand this project can be interpreted both literally and laterally, it is this direction I have attempted to define as precisely as possible. I believe the synthesis between my writing and practice is strong, both elements compliment each other, visually and conceptually.

My exploration of the topic has been an enjoyable experience, questioning the once sturdy realms of ‘Good design’ has made me aware of the saturation within the commercial environment, an disregard has developed that has grown ever rebellious. Without the constraints dictated by Modernist principles I believe the amount of innovative, interesting and questioning work will increase, in turn, benefiting social, political and ethical issues. It is a strong thought of my own that the underground blog culture that nurtured this contemporary Graphic Design has to find its place within the commercial environment.

My justifications of format, typography, imagery and the overall tone of voice have been developed critically, as Contemporary Graphic Design is a field I have been investigating and practicing over other modules on the course, it has been a natural intrigue that has lead me to the work, I think this interest and intrigue is apparent within the work. A satirical, critical and enjoyable manifestation of my own approach and thoughts towards design.